OUR STORY
The belief that who you are should shape where you go.
Erranza was built on a single observation.
The travel industry knows where you have been. It knows what you spent, what you clicked, what you booked. It does not know who you are.
Every major platform recommends destinations based on popularity, price, and prior behaviour. None of them ask the right question: what kind of person are you, and what kind of place will actually resonate with you?
We built Erranza to answer that question. Not through a quiz. Not through an algorithm trained on clicks. Through a genuine understanding of the psychology of travel — validated against academic research, calibrated against real destinations, and expressed through an intelligence layer that pairs travellers with places at the level of who they actually are.
Fifteen years of travel across fifty-five countries taught us that the difference between a good trip and a transformative one is almost never the destination. It is the fit.
The right destination for a person is not the most beautiful, the most popular, or the most expensive. It is the one that matches who they are. SoulPrint maps the traveller. EchoPrint maps the destination. The match between them is what Erranza does.
OUR PHILOSOPHY
Travel is one of the most psychologically significant things a person does. It deserves to be designed with that significance in mind.
We do not believe in one-size-fits-all itineraries, trending destinations, or travel designed for an Instagram feed. We believe in travel designed for the person who will live it — composed with the same care a tailor applies to a garment that must fit exactly one individual.
That is what Erranza is: haute couture for the traveller's soul. Built in Manchester. Designed for the world.
Built in Manchester.
Erranza is headquartered at Sister, the Renold Building, Manchester — a city with a long tradition of building things that matter. We are proud to be a Manchester company. Our academic partnership is with the University of Manchester, validating the psychological framework that underpins everything we build.
MEET THE TEAM
The founders.
Four people who believe that intelligence, applied with care, can change the way the world travels.
Ahmad Butt
Founder & CEO
Kamal Qazi
Co-Founder & CRO
Fahad Siddiqui
CTO
Mustafa Khan
Data Scientist
ACADEMIC PARTNERSHIP
Validated by the University of Manchester.
The SoulPrint dimensional framework — the seven psychological dimensions that map how a person travels — is undergoing academic validation in partnership with the University of Manchester. This is not a marketing partnership. It is a scientific one: our methodology is being reviewed, challenged, and validated against the published literature in personality psychology and the Big Five model.
We believe that intelligence applied to travel must be grounded in rigorous science, not intuition. The University of Manchester partnership ensures it is.
Erranza - Sister Renold Building
32a Altrincham Street
Manchester
M1 7JR
United Kingdom
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